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|a 9780814432518 (pbk. : alk. paper) :
|c $21.95
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|a 0814432514 (pbk. : alk. paper) :
|c $21.95
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|a HF5548.32
|b .V45 2013
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1 |
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|a Veloso, Maria.
|
| 245 |
1 |
0 |
|a Web copy that sells :
|b the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /
|c Maria Veloso.
|
| 250 |
|
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|a Third edition.
|
| 264 |
|
1 |
|a New York :
|b American Management Association,
|c [2013]
|
| 300 |
|
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|a xxxiv, 284 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
|
| 338 |
|
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|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index.
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 650 |
|
0 |
|a Web sites
|x Design.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Internet advertising.
|
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|c HF5548.32 .V45 2013
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