Watching television audiences : cultural theories and methods /
"This book provides students and academics with an in-depth understanding of theories and methods of audience research. It surveys work done on a variety of genres including sit coms, cop shows, science fiction, cartoons, news and documentaries, covering programmes such as Beverly Hills 90210,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London : New York :
Arnold ; Co-published in the United States of America by Oxford University Press,
2000.
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| Subjects: |
MARC
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| 245 | 1 | 0 | |a Watching television audiences : |b cultural theories and methods / |c John Tulloch. |
| 260 | |a London : |b Arnold ; |a New York : |b Co-published in the United States of America by Oxford University Press, |c 2000. | ||
| 300 | |a 264 pages ; |c 24 cm | ||
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| 504 | |a Includes bibliographical references (pages [249]-256) and index. | ||
| 520 | 1 | |a "This book provides students and academics with an in-depth understanding of theories and methods of audience research. It surveys work done on a variety of genres including sit coms, cop shows, science fiction, cartoons, news and documentaries, covering programmes such as Beverly Hills 90210, The Cosby Show, Star Trek and The X-Files. It explores concepts of audience research from the theory of an implied audience to active audience readings, and examines how scholars are now seeking to synthesise the two areas in a way which will constitute a 'third generation' of audience studies."--BOOK JACKET. |9 bnatoc | |
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