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|b .M57 2000
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|a 070.1/72
|2 21
|
| 100 |
1 |
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|a Mogel, Leonard.
|
| 245 |
1 |
4 |
|a The newspaper :
|b everything you need to know to make it in the newspaper business /
|c by Leonard Mogel.
|
| 260 |
|
|
|a Pittsburgh :
|b GATFPress,
|c c2000.
|
| 300 |
|
|
|a 248 p. : ill. (some col.) ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 241-242).
|
| 505 |
0 |
0 |
|g 1. A
|t short history of newspapers --
|g The
|t major categories of newspapers --
|g The
|t big ten of newspaper companies --
|g The
|t three Titans : USA TODAY, The Wall Street Journal, and The New York Times --
|g 5. The
|t big world of small newspapers --
|g 6. The
|t table of organization of a daily newspaper --
|g 7.
|t Digging for the truth and creating a new product every day : writing departments of a newspaper --
|g 8. The
|t Sunday papers, features, comics, syndication, and the tabloids --
|g 9. A
|t close look at the Associated Press and the news-gathering services --
|g 10.
|t Rewarding journalistic excellence : the Pulitzers and other awards --
|g 11.
|t Radical revamps, creative changes, and the visual view --
|g 12.
|t All you need to know about newspaper operations and production, for now --
|g 13.
|t Winning the circulation war --
|g 14.
|t Advertising : the big payoff for newspapers --
|g 15.
|t Newspaper marketing and promotion --
|g 16.
|t Newspapers and new media --
|g 17. The
|t Newspaper Association of America and other newspaper groups --
|g 18.
|t Editor & Publisher and other journalism publications --
|g 19.
|t Deals, trends, and countertrends --
|g 20. The
|t case for journalism school --
|g 21.
|t Tips and sage advice on the job hunt.
|
| 650 |
|
0 |
|a Newspapers.
|
| 650 |
|
0 |
|a Newspaper publishing.
|
| 650 |
|
0 |
|a Journalism
|x Vocational guidance
|z United States.
|
| 999 |
1 |
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| 999 |
1 |
1 |
|l 991003488879703686
|s ISIL:US-MNSB
|i Bethel University
|t BKS
|a main
|c 070.1/72
|b 30512020896716
|x BOOK
|y 2389032730003686
|p LOANABLE
|