Direct marketing management /

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Bibliographic Details
Main Author:	Roberts, Mary Lou
Other Authors:	Berger, Paul D., 1943-
Format:	Book
Language:	English
Published:	Englewood Cliffs, NJ : Prentice Hall, ©1989.
Subjects:	Direct marketing

Direct marketing management by Roberts, Mary Lou

Upper Saddle River, N.J. : Prentice Hall, 1999
2nd ed.

Format: Book