Marketing planning guide /

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Bibliographic Details
Main Author: Stevens, Robert E., 1942-
Other Authors: Loudon, David L., Warren, William E.
Format: Book
Language:English
Published: New York : Haworth Press, ©1991.
Series:Haworth marketing resources
Subjects:
Description
Physical Description:xiii, 289 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1560240849 (pbk. : alk. paper)
1560240830 (alk. paper)