Children's television : the art, the business, and how it works /
In an authoritative look at how the nearly 1,000 annual hours of television programming for childern are shaped, Schneider provides a strong and detailed examination of this subject. Besides giving a well-illustrated history of the growth of childern's television, Schneider focuses on how the p...
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Format: | Book |
Language: | English |
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Lincolnwood (Chicago), Ill., U.S.A. :
NTC Business Books,
©1987.
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Table of Contents:
- The first guidebook of children's television
- 1955: the electronic pied piper comes of age
- How television affects children
- How to communicate with children on television
- The licensed character: today's hottest salesman
- To do-gooders, politicos, pedagogues, and assorted other ax grinders
- Entering the boom years.