Children's television : the art, the business, and how it works

Children's television : the art, the business, and how it works /

In an authoritative look at how the nearly 1,000 annual hours of television programming for childern are shaped, Schneider provides a strong and detailed examination of this subject. Besides giving a well-illustrated history of the growth of childern's television, Schneider focuses on how the p...

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Bibliographic Details
Main Author: Schneider, Cy
Other Authors: Silverman, Fred, 1937-2020 (writer of foreword.)
Format: Book
Language:English
Published: Lincolnwood (Chicago), Ill., U.S.A. : NTC Business Books, ©1987.
Subjects:
Television and children > United States.
Children's television programs > United States.
Children's television programs.
Television and children.
Télévision et enfants.
Télévision > Émissions pour enfants.
Publicité télévisée et enfants.
Kinderfernsehen.
Barn och TV, USA.
Barnprogram, USA.
United States.
Juvenile works.
Table of Contents:
  • The first guidebook of children's television
  • 1955: the electronic pied piper comes of age
  • How television affects children
  • How to communicate with children on television
  • The licensed character: today's hottest salesman
  • To do-gooders, politicos, pedagogues, and assorted other ax grinders
  • Entering the boom years.

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