Mass communication theory : an introduction

Mass communication theory : an introduction /

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Bibliographic Details
Main Author:	McQuail, Denis
Format:	Book
Language:	English
Published:	London ; Newbury Park : Sage Publications, 1987.
Edition:	2nd ed.
Subjects:	Mass media. Médias. mass media. Informationstheorie Massenkommunikation Massenmedien Theorie Massacommunicatie. Einführung.

Table of Contents:

The Rise of Media of Mass Communication
Concepts and Definitions
Theory of Media and Theory of Society
Media Theory
Applied Power, Integration and Change
Normative Theories of Media Structure and Performance
Production of Media Culture
Media Institution, Organization and Role
Media Content Analysis
Reality-Reflection
Genres
The Media Audience
Processes of Media Effects
Mass Communication Theory
A Note on Its Future.