|
|
|
|
| LEADER |
00000cam a22000004a 4500 |
| 001 |
b6ccdc6d-ef63-4011-81e7-ac0da229ef04 |
| 005 |
20240707000000.0 |
| 008 |
070829s2008 nyua b 001 0 eng |
| 010 |
|
|
|a 2007936366
|
| 020 |
|
|
|a 9780387725789 (hbk. : alk. paper)
|
| 020 |
|
|
|a 0387725784 (hbk. : alk. paper)
|
| 035 |
|
|
|a (MnSH)b31274377-01clic_hamline
|
| 035 |
|
|
|a (OCoLC)212409900
|
| 035 |
|
|
|a (EXLNZ-01MNPALS_NETWORK)9911284433404266
|
| 040 |
|
|
|a DLC
|c DLC
|d BAKER
|d BTCTA
|d OrLoB-B
|
| 049 |
|
|
|a MHLA
|
| 050 |
0 |
0 |
|a HF5415.126
|b .B577 2008
|
| 082 |
0 |
0 |
|a 658.8/72
|2 22
|
| 100 |
1 |
|
|a Blattberg, Robert C.,
|d 1942-
|
| 245 |
1 |
0 |
|a Database marketing :
|b analyzing and managing customers /
|c Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
|
| 260 |
|
|
|a New York :
|b Springer,
|c 2008.
|
| 300 |
|
|
|a xxiv, 871 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
0 |
|
|a International series in quantitative marketing ;
|v 18
|
| 504 |
|
|
|a Includes bibliographical references (p. 801-845) and index.
|
| 505 |
0 |
0 |
|g Pt. I.
|t Strategic Issues --
|g 1.
|t Introduction --
|g 2.
|t Why Database Marketing? --
|g 3.
|t Organizing for Database Marketing --
|g 4.
|t Customer Privacy and Database Marketing --
|g Pt. II.
|t Customer Lifetime Value (LTV) --
|g 5.
|t Customer Lifetime Value: Fundamentals --
|g 6.
|t Issues in Computing Customer Lifetime Value --
|g 7.
|t Customer Lifetime Value Applications --
|g Pt. III.
|t Database Marketing Tools: The Basics --
|g 8.
|t Sources of Data --
|g 9.
|t Test Design and Analysis --
|g 10.
|t Predictive Modeling Process --
|g Pt. IV.
|t Database Marketing Tools: Statistical Techniques --
|g 11.
|t Statistical Issues in Predictive Modeling --
|g 12.
|t RFM Analysis --
|g 13.
|t Market Basket Analysis --
|g 14.
|t Collaborative Filtering --
|g 15.
|t Discrete Dependent Variables and Duration Models --
|g 16.
|t Cluster Analysis --
|g 17.
|t Decision Trees --
|g 18.
|t Artificial Neural Networks --
|g 19.
|t Machine Learning --
|g Pt. V.
|t Customer Management --
|g 20.
|t Acquiring Customers --
|g 21.
|t Cross-Selling and Up-Selling --
|g 22.
|t Frequency Reward Programs --
|g 23.
|t Customer Tier Programs --
|g 24.
|t Churn Management --
|g 25.
|t Multichannel Customer Management --
|g 26.
|t Acquisition and Retention Management --
|g Pt. VI.
|t Managing the Marketing Mix --
|g 27.
|t Designing Database Marketing Communications --
|g 28.
|t Multiple Campaign Management --
|g 29.
|t Pricing.
|
| 650 |
|
0 |
|a Database marketing.
|
| 650 |
|
0 |
|a Consumer profiling.
|
| 700 |
1 |
|
|a Kim, Pyŏng-do,
|d 1958-
|
| 700 |
1 |
|
|a Neslin, Scott A.,
|d 1952-
|
| 999 |
1 |
0 |
|i b6ccdc6d-ef63-4011-81e7-ac0da229ef04
|l 991001892439703688
|s US-MNSH
|m database_marketinganalyzing_and_managing_customers_________________________2008_______sprina________________________________________blattberg__robert_c________________p
|
| 999 |
1 |
0 |
|i b6ccdc6d-ef63-4011-81e7-ac0da229ef04
|l 9945438600001701
|s US-MNU
|m database_marketinganalyzing_and_managing_customers_________________________2008_______sprina________________________________________blattberg__robert_c________________p
|
| 999 |
1 |
1 |
|l 991001892439703688
|s ISIL:US-MNSH
|i Hamline University
|t BKS
|a b
|c HF5415.126 .B577 2008
|b 30521021885552
|x BOOK
|y 23146871170003688
|p LOANABLE
|
| 999 |
1 |
1 |
|l 9945438600001701
|s ISIL:US-MNU
|i University of Minnesota
|t BKS
|a TWILSGEN
|c HF5415.126 .B577 2008
|d LCC
|b 31951D02774110T
|x BOOK
|y 23446994830001701
|p LOANABLE
|