History of international fashion /
Grumbach provides a history of fashion from the early days of the creation of dressmaking fashion to the development of ready-to-wear manufacturing and the global enterprise it is today. The author also tells the story of the creation, the evolution, and the implosion of the fashion related professi...
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| Format: | Book |
| Language: | English French |
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Northampton, Massachusetts :
Interlink Books, an imprint of Interlink Publishing Group, Inc.,
2014.
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Table of Contents:
- Part one. Haute couture. Defending a tradition: The origins of couture ; Couture, apparel manufacturing, haute couture ; The business of couture ; Haute couture after World War II ; The organization of haute couture
- The profession's new resources: The Christian Dior business model ; The purists ; The moderns ; The last wave ; Brand management ; The marriage of couture and perfume ; According to Pierre Berge
- Part two. Ready-to-wear. The origins of the apparel manufacturing industry: The apparel manufacturing industry after World War II ; Industry initiatives ; The catalysts of change ; Ready-to-wear explodes
- Couturiers' ready-to-wear: The forerunners ; Edition couture ; Couture turns ready-to-wear
- Stylists, the new fashion creators: The first stylists ; The fashionable boutiques ; Créateurs & industriels ; "Young designers" and "Grands couturiers" ; How the créateurs de mode grew
- Postscript. From internationalization to globalization: Decompartmentalization ; The "invited members" ; Education and conviviality
- Brand fragility and domination: Couture or ready-to-wear ; Brand managers ; A brand, an autonomous product ; The nature of brands ; Artistic directors and founding designers ; Fashion brands and luxury brands ; Fashion and finance ; The owners of large groups ; Fashion and marketing ; Omnipresent competition
- Law and fashion: Intellectual property ; Image broadcasting rights.