Behavioral economics : a history /

"In economics, the market has been understood to steer behavior towards a competitive equilibrium in which all economic actors behave optimally, and in which welfare of society is maximized. Yet many economists have also seen shortcomings to this ideal picture of the market in the form of limit...

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Bibliographic Details
Main Author: Heukelom, Floris, 1978-
Format: Book
Language:English
Published: Cambridge, UK : Cambridge University Press, [2015]
Edition:First paperback edition.
Series:Historical perspectives on modern economics
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Behavioral economics : a history by Heukelom, Floris, 1978-

New York, NY, USA : Cambridge University Press, 2014
Format: Book