Dimensions of consumer behavior

Dimensions of consumer behavior /

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Bibliographic Details
Other Authors: McNeal, James U. (Compiler)
Format: Book
Language:English
Published: New York : Appleton-Century-Crofts, Division of Meredith Publishing Company, [1965]
Subjects:
Consumers > United States.
Consumption (Economics) > United States.
Market surveys > United States.
Consumer behavior > United States.
Consommateurs > Comportement > États-Unis.
Études de marché > États-Unis.
Consommateurs > États-Unis.
Consumer behavior.
Consumers.
Consumption (Economics)
Market surveys.
Verbraucherverhalten
United States.
Aufsatzsammlung.
Table of Contents:
  • Part I. Psychological aspects of the consumer role
  • Motivation, cognition, learning, basic factors in consumer behavior / James A. Bayton
  • Psychological dimensions of consumer decisions / Walter A. Woods
  • Social science and the art of advertising / Neal E. Miller
  • How advertising can use psychology's rules of learning / Steuart Henderson Britt
  • The learning of tastes / Herbert E. Krugman and Eugene L. Hartley
  • Symbols by which we buy / Sidney J. Levy
  • The influence of needs and attitudes on the perception of persuasion / James F. Engel
  • Personality and product use / W.T. Tucker and John J. Painter
  • Segmentation by personality types / Morris J. Gottlieb
  • Part II. Sociological aspects of consumer behavior
  • Contributions of sociology to marketing / Christen T. Jonassen
  • Who are the marketing leaders? / Paul F. Lazarsfeld
  • Fashion adoption : a rebuttal to the "trickle down" theory / Charles W. King
  • Life style concepts and marketing / William Lazer
  • Group influence in marketing and public relations / Francis S. Bourne
  • City shoppers and urban identification : observations on the social psychology of city life / Gregory P. Stone
  • Social classes and spending behavior / Pierre Martineau
  • Male market : big, rich, but tough / Peggy Boomer
  • Survey shows how American women buy / Printers' Ink Staff
  • An exploratory study of the consumer behavior of children / James U. McNeal
  • Do ad men understand teen-agers? / Printers' Ink Staff
  • A marketing profile of the senior citizen group / David E. Wallin
  • The significance of ethnic groups in marketing new-type packaged foods in Greater New York / Milton Alexander
  • Part III. Research techniques in consumer behavior
  • How psychiatric methods can be applied to market research / James M. Vicary
  • The group depth interview / Alfred E. Goldman
  • Fitting the semantic differential to the marketing problem / William A. Mindak
  • Product symbolism and the perception of social strata / Montrose S. Sommers
  • Introduction to attitude research and management decisions / Leslie A. Beldo
  • The use of structured techniques in motivation research / Ralph L. Westfall, Harper W. Boyd, Jr., and Donald T. Campbell.

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