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|a WSU
|b eng
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|c WSU
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|a 658.83
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|a QW 300
|2 rvk
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| 245 |
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0 |
|a Dimensions of consumer behavior /
|c James U. McNeal, Oklahoma State University.
|
| 264 |
|
1 |
|a New York :
|b Appleton-Century-Crofts, Division of Meredith Publishing Company,
|c [1965]
|
| 264 |
|
4 |
|c ©1965
|
| 300 |
|
|
|a xiv, 310 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 307-310).
|
| 505 |
0 |
0 |
|g Part I.
|t Psychological aspects of the consumer role --
|t Motivation, cognition, learning, basic factors in consumer behavior /
|r James A. Bayton --
|t Psychological dimensions of consumer decisions /
|r Walter A. Woods --
|t Social science and the art of advertising /
|r Neal E. Miller --
|t How advertising can use psychology's rules of learning /
|r Steuart Henderson Britt --
|t The learning of tastes /
|r Herbert E. Krugman and Eugene L. Hartley --
|t Symbols by which we buy /
|r Sidney J. Levy --
|t The influence of needs and attitudes on the perception of persuasion /
|r James F. Engel --
|t Personality and product use /
|r W.T. Tucker and John J. Painter --
|t Segmentation by personality types /
|r Morris J. Gottlieb --
|g Part II.
|t Sociological aspects of consumer behavior --
|t Contributions of sociology to marketing /
|r Christen T. Jonassen --
|t Who are the marketing leaders? /
|r Paul F. Lazarsfeld --
|t Fashion adoption : a rebuttal to the "trickle down" theory /
|r Charles W. King --
|t Life style concepts and marketing /
|r William Lazer --
|t Group influence in marketing and public relations /
|r Francis S. Bourne --
|t City shoppers and urban identification : observations on the social psychology of city life /
|r Gregory P. Stone --
|t Social classes and spending behavior /
|r Pierre Martineau --
|t Male market : big, rich, but tough /
|r Peggy Boomer --
|t Survey shows how American women buy /
|r Printers' Ink Staff --
|t An exploratory study of the consumer behavior of children /
|r James U. McNeal --
|t Do ad men understand teen-agers? /
|r Printers' Ink Staff --
|t A marketing profile of the senior citizen group /
|r David E. Wallin --
|t The significance of ethnic groups in marketing new-type packaged foods in Greater New York /
|r Milton Alexander --
|g Part III.
|t Research techniques in consumer behavior --
|t How psychiatric methods can be applied to market research /
|r James M. Vicary --
|t The group depth interview /
|r Alfred E. Goldman --
|t Fitting the semantic differential to the marketing problem /
|r William A. Mindak --
|t Product symbolism and the perception of social strata /
|r Montrose S. Sommers --
|t Introduction to attitude research and management decisions /
|r Leslie A. Beldo --
|t The use of structured techniques in motivation research /
|r Ralph L. Westfall, Harper W. Boyd, Jr., and Donald T. Campbell.
|
| 650 |
|
0 |
|a Consumers
|z United States.
|
| 650 |
|
0 |
|a Consumption (Economics)
|z United States.
|
| 650 |
|
0 |
|a Market surveys
|z United States.
|
| 650 |
|
0 |
|a Consumer behavior
|z United States.
|
| 650 |
|
6 |
|a Consommateurs
|0 (CaQQLa)201-0003149
|x Comportement
|0 (CaQQLa)201-0003149
|z États-Unis.
|0 (CaQQLa)201-0407727
|
| 650 |
|
6 |
|a Études de marché
|0 (CaQQLa)201-0010760
|z États-Unis.
|0 (CaQQLa)201-0407727
|
| 650 |
|
6 |
|a Consommateurs
|z États-Unis.
|0 (CaQQLa)201-0012884
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 (OCoLC)fst00876238
|
| 650 |
|
7 |
|a Consumers.
|2 fast
|0 (OCoLC)fst00876410
|
| 650 |
|
7 |
|a Consumption (Economics)
|2 fast
|0 (OCoLC)fst00876455
|
| 650 |
|
7 |
|a Market surveys.
|2 fast
|0 (OCoLC)fst01010149
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|
| 650 |
|
7 |
|a Verbraucherverhalten
|2 gnd
|0 (DE-588)4062644-1
|
| 650 |
|
7 |
|a Consumer behavior
|z United States.
|2 nli
|
| 650 |
|
7 |
|a Consumption (Economics)
|z United States.
|2 nli
|
| 650 |
|
7 |
|a Market surveys
|z United States.
|2 nli
|
| 655 |
|
4 |
|a Aufsatzsammlung.
|
| 700 |
1 |
|
|a McNeal, James U.,
|e compiler.
|
| 710 |
2 |
|
|a Appleton-Century-Crofts, Inc.,
|e publisher.
|
| 776 |
0 |
8 |
|i Online version:
|t Dimensions of consumer behavior.
|d New York : Appleton-Century-Crofts, ©1965
|w (OCoLC)608616254
|9 LOCAL
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