The history of marketing thought /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Columbus, Ohio] :
Grid [Inc.],
©1976.
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| Edition: | 2d ed. |
| Series: | Grid series in marketing
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| Subjects: |
| Item Description: | Originally published in 1962 under title: The development of marketing thought. Includes indexes. |
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| Physical Description: | 327 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 261-315). |
| ISBN: | 0882440853 9780882440859 |