Billion-dollar ball : a journey through the big-money culture of college football

Billion-dollar ball : a journey through the big-money culture of college football /

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"Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments. College...

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Bibliographic Details
Main Author: Gaul, Gilbert M. (Author)
Format: Book
Language:English
Published: New York, New York : Penguin Books, 2016.
Edition:Paperback edition.
Subjects:
National Collegiate Athletic Association.
College sports > Moral and ethical aspects > United States.
College sports > Corrupt practices > United States.
Football > Corrupt practices > United States.
Football.
College sports > Economic aspects > United States.
College sports > Corrupt practices.
College sports > Economic aspects.
College sports > Moral and ethical aspects.
Football > Corrupt practices.
United States.
Table of Contents:
  • Preface: A Real University
  • The Gilded age of college football
  • The Unlikely charity known as college football
  • Return on investment: the art of paying a coach $23 million not to coach
  • Walking with Mr Baldwin: in the land of accidental students
  • Why the south lost the war but wins at football
  • How women's rowing saved college football: working the bar scene for recruits
  • To have and have not: how college presidents fumbled reform
  • Epilogue: The Death star
  • Epilogue to the paperback edition
  • A Note on sources
  • Acknowledgments
  • Index.

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