Proceedings, 27th EMAC Conference : marketing : research and practice

Proceedings, 27th EMAC Conference : marketing : research and practice /

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Bibliographic Details
Corporate Authors: European Marketing Academy. Conference, European Marketing Academy, Handelshögskolan i Stockholm, Marknadstekniskt centrum (Stockholm, Sweden)
Other Authors: Andersson, Per, Ph.D
Format: Book
Language:English
Published: Stockholm : EMAC, 1998.
Subjects:
Marketing research > Congresses
Marketing > Congresses
Table of Contents:
  • Program
  • Track 1. Relationships
  • Track 2. International marketing
  • Track 3. Strategy and organization
  • Track 4. Management and communication
  • Track 5. Marketing research
  • Track 6. Consumer behaviour.

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