Business policies and central management,

Business policies and central management,

Textbook on enterprise management in the USA - covers decision making and economic implications thereof, business strategys, marketing, supply and production policies, personnel management, capital budgeting, business organization, top management, middle management, equipment, short term and long te...

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Bibliographic Details
Main Authors: Newman, William H. (William Herman), 1909-2002, Logan, James P. (Author)
Format: Book
Language:English
Published: Cincinnati, Southwestern Pub. Co. [1965]
Edition:5th ed.
Subjects:
Business.
Management.
Affaires.
Gestion.
management.
businesses (business enterprises)
Politique économique.
enterprise.
decision making.
economic implication.
business strategy.
marketing.
supply.
production.
personnel management.
capital.
budgeting.
business organization.
top management.
middle management.
equipment.
short term.
long term.
planning.
case study.
entreprise.
gestion.
prise de décision.
conséquences économiques.
stratégie d'entreprise.
offre.
gestion du personnel.
établissement du budget.
organisation de l'entreprise.
cadres supérieurs.
cadres moyens.
équipement.
court terme.
long terme.
planification.
étude de cas.
empresa.
administración.
toma de decisiones.
consecuencias económicas.
estrategia empresarial.
mercadotecnia.
oferta.
producción.
administración de personal.
elaboración del presupuesto.
organización de la empresa.
alta dirección.
mandos intermedios.
equipo.
corto plazo.
largo plazo.
planificación.
estudio de casos.
USA.
Etats-Unis.
Estados Unidos.
textbook.
bibliography.
manuel d'enseignement.
bibliographie.
libro de texto.
bibliografía.
Description
Summary:Textbook on enterprise management in the USA - covers decision making and economic implications thereof, business strategys, marketing, supply and production policies, personnel management, capital budgeting, business organization, top management, middle management, equipment, short term and long term planning (incl. The use of p.e.r.t.), etc., using case studies to illustrate aspects thereof. Bibliography pp. 930 to 936.
Item Description:Previous editions published under title: Business policies and management; 6th ed. published under title: Strategy, policy, and management.
Physical Description:xi, 948 pages illustrations 24 cm
Bibliography:Includes bibliographical references (pages 930-936).

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