The guide to financial public relations : how to stand out in the midst of competitive clutter /

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Bibliographic Details
Main Author: Chambers, Larry, 1947-
Format: Book
Language:English
Published: Boca Raton, Fla. : St. Lucie Press, ©1999.
Subjects:

MARC

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245 1 4 |a The guide to financial public relations :  |b how to stand out in the midst of competitive clutter /  |c Larry Chambers. 
260 |a Boca Raton, Fla. :  |b St. Lucie Press,  |c ©1999. 
300 |a 328 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 313-315) and index. 
505 0 0 |t Building Your Publicity Program --  |t The Media Opportunity --  |t How to Position Yourself in the Right Marketplace --  |t Add the Media to Your Marketing Plan --  |t How to Get Your Message Out Fast --  |t Building a Top-of-Mind Awareness System --  |t Credibility Marketing Strategies --  |t Writing a Publishable Article --  |t How to Write the Problem/Solution Magazine Article --  |t More Things You can Do to Look Like a Pro --  |t Breaking into Print the Easy Way --  |t Where to Find the Right Trade Publication --  |t Trade Magazine Guidelines --  |t How to Leverage Your Articles --  |t Present Yourself on a Website --  |t Making Your Newsletters Sing --  |t Writing an Investment Book --  |t The Master Investment Book Template --  |t How to Sell Your Book to a Publisher--Before You Write It --  |t How to Make It Look Even More Professional --  |t How to Turn Your Old Articles into New Books --  |t Titles That Send a Message --  |t Writing for Permissions --  |t How to Promote Your Book --  |t How to Land a Spot on a National Television Talk Show --  |t The Circle of Publicity Activities --  |t Advertising and Public Relations--How to Make Them Work --  |t How to Turn a Trade Conference into a Gold Mine --  |t How to Turn Your Expertise into a College Course --  |t Yellow Gold: Revisit the Yellow Pages --  |t Speak Like an Expert--Unforgettable Presentations --  |t Help! --  |t Marketing Studies --  |t Media Comparison: Pros and Cons --  |t Sample Client Letters. 
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