Media essentials : a brief introduction /

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Bibliographic Details
Main Authors: Campbell, Richard, 1949- (Author), Martin, Christopher R. (Author), Fabos, Bettina (Author), Harmsen, Shawn (Author)
Format: Book
Language:English
Published: Boston : Bedford/St. Martin's, [2018]
Edition:Fourth edition.
Subjects:

MARC

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245 1 0 |a Media essentials :  |b a brief introduction /  |c Richard Campbell, Miami University, Christopher R. Martin, University of Northern Iowa, Bettina Fabos, University of Northern Iowa, with Shawn Harmsen, University of Iowa. 
250 |a Fourth edition. 
264 1 |a Boston :  |b Bedford/St. Martin's,  |c [2018] 
300 |a 1 volume (various pagings) :  |b illustrations (chiefly color) ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research. 
650 0 |a Mass media and culture  |z United States 
650 0 |a Popular culture  |z United States 
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651 7 |a United States  |2 fast  |0 (OCoLC)fst01204155 
700 1 |a Martin, Christopher R.  |e author. 
700 1 |a Fabos, Bettina  |e author. 
700 1 |a Harmsen, Shawn  |e author. 
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