Implicit measures for social and personality psychology /
Increasingly used by behavioral and social scientists, implicit measures involve investigating core psychological constructs in ways that bypass people's willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit As...
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| Format: | Book |
| Language: | English |
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Los Angeles, Calif. ; London :
SAGE,
2011.
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| Series: | SAGE library of methods in social and personality psychology
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| Subjects: |
Table of Contents:
- Introduction to implicit assessment
- Evaluative priming
- The Implicit Association Test
- The flexibility of the Implicit Association Test
- Basic operations.