Power public relations : how to master the new PR

Power public relations : how to master the new PR /

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Bibliographic Details
Main Author:	Saffir, Leonard
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. : NTC Business Books, ©2000.
Edition:	2nd ed.
Subjects:	Public relations. Public Relations Relations publiques. public relations.

Table of Contents:

The art of making up minds
Integrated marketing
Using surveys as a publicity tool
PR as a strategic weapon
Power public relations in the making of a President
The power of Internet public relations
Promotional philanthropy
How PR can replace advertising
Think big (sometimes)
The secrets of crisis management
Gentrifying the National Enquirer
From lawsuits to murder trials
New ways that PR serves clients
How to stage-manage the interview
Getting on radio and television
Running effective news conferences
Building and running a PR firm
Building strategies
Evaluating the PR program
How PR is sold and how it should be bought
A look ahead at power public relations.