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|a Saffir, Leonard.
|
| 245 |
1 |
0 |
|a Power public relations :
|b how to master the new PR /
|c Leonard Saffir.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Lincolnwood, Ill. :
|b NTC Business Books,
|c ©2000.
|
| 300 |
|
|
|a xiv, 322 pages ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a The art of making up minds -- Integrated marketing -- Using surveys as a publicity tool -- PR as a strategic weapon -- Power public relations in the making of a President -- The power of Internet public relations -- Promotional philanthropy -- How PR can replace advertising -- Think big (sometimes) -- The secrets of crisis management -- Gentrifying the National Enquirer -- From lawsuits to murder trials -- New ways that PR serves clients -- How to stage-manage the interview -- Getting on radio and television -- Running effective news conferences -- Building and running a PR firm -- Building strategies -- Evaluating the PR program -- How PR is sold and how it should be bought -- A look ahead at power public relations.
|
| 650 |
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|a Public relations.
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| 650 |
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|a Public Relations
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|i Online version:
|a Saffir, Leonard.
|t Power public relations.
|b 2nd ed.
|d Lincolnwood, Ill. : NTC Business Books, ©2000
|w (OCoLC)903914241
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