Media & culture : mass communication in a digital age /

"The tenth edition of Media & Culture starts with the digital world you know and then goes further, focusing on what constant changes really mean. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect,...

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Bibliographic Details
Main Authors: Campbell, Richard, 1949- (Author), Martin, Christopher R. (Author), Fabos, Bettina (Author)
Format: Book
Language:English
Published: Boston, MA : Bedford/St. Martins, [2015]
Edition:Tenth edition.
Subjects:

MARC

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245 1 0 |a Media & culture :  |b mass communication in a digital age /  |c Richard Campbell, Miami University, Christopher R. Martin, University of Northern Iowa, Bettina Fabos, University of Northern Iowa. 
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246 3 0 |a Mass communication in a digital age 
250 |a Tenth edition. 
264 1 |a Boston, MA :  |b Bedford/St. Martins,  |c [2015] 
300 |a 1 volume (various pagings) :  |b illustrations (some color) ;  |c 28 cm 
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504 |a Includes bibliographical references and index. 
505 0 |a Mass communication : a critical approach -- The Internet, digital media, and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable : the power of visual culture -- Movies and the impact of images -- Newspapers : the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism : values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression. 
520 |a "The tenth edition of Media & Culture starts with the digital world you know and then goes further, focusing on what constant changes really mean. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now."--Page 4 of cover. 
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