Marketing public relations : the hows that make it work

Marketing public relations : the hows that make it work /

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Bibliographic Details
Main Author: Henry, Rene A.
Format: Book
Language:English
Published: Ames : Iowa State University Press, 2000.
Edition:1st pbk. ed.
Subjects:
Public relations.
Communication in marketing.
Relations publiques.
Communication en marketing.

MARC

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300 |a xiv, 281 p. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
505 0 0 |t How to make marketing public relations work for you --  |t How to make use of research --  |t How to use resources to target publics --  |t How to use special distribution services --  |t Publicity and how it works --  |t How to make a press kit work for you --  |t How to use print media --  |t How to get the most exposure on radio and television --  |t The whens, hows and why of film and video --  |t How to use special publications --  |t How to create special events --  |t How and when to sponsor existing events --  |t Sports marketing --  |t How to target special markets --  |t How to reach international audiences --  |t How to create a speakers' bureau and use spokespersons --  |t How to build coalition support --  |t How to measure results --  |t How to plan and budget. 
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650 0 |a Communication in marketing. 
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650 6 |a Communication en marketing. 
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