Web copy that sells : the revolutionary formula for creating killer copy every time /

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Bibliographic Details
Main Author:	Veloso, Maria
Format:	Book
Language:	English
Published:	New York : AMACOM, c2005.
Subjects:	Electronic commerce. Web sites > Design. Internet marketing. Internet advertising.

Table of Contents:

Getting started : the dynamics of web selling
A simple blueprint for writing killer web copy
From prospects to purchasers : the psychological motivators
Crafting your copy
E-mail marketing : the Internet's killer application
Online marketing communications : it's what you do after people visit your website that counts
Last but not least : tying it all together.

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