America brushes up : the use and marketing of toothpaste and toothbrushes in the twentieth century /
"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by p...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Jefferson, N.C. :
McFarland & Co.,
©2010.
|
| Subjects: |
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 41f3f034-4156-4abb-b06d-635635b78ded | ||
| 005 | 20240707000000.0 | ||
| 008 | 091127s2010 ncua b 001 0 eng | ||
| 010 | |a 2009047870 | ||
| 020 | |a 9780786447541 (softcover : alk. paper) | ||
| 020 | |a 0786447540 (softcover : alk. paper) | ||
| 035 | |a (OCoLC)432995308 | ||
| 040 | |a DLC |c DLC |d YDX |d MnU-B | ||
| 043 | |a n-us--- | ||
| 049 | |a BIOM | ||
| 050 | 0 | 0 | |a RK61 |b .S44 2010 |
| 082 | 0 | 0 | |a 617.6/010688 |2 22 |
| 099 | 0 | 0 | |a RK61 |b .S44 2010 |
| 100 | 1 | |a Segrave, Kerry, |d 1944- | |
| 245 | 1 | 0 | |a America brushes up : |b the use and marketing of toothpaste and toothbrushes in the twentieth century / |c Kerry Segrave. |
| 260 | |a Jefferson, N.C. : |b McFarland & Co., |c ©2010. | ||
| 300 | |a vii, 230 pages : |b illustrations ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a From ancient times to 1899 -- Toothbrushes, 1900-1945 -- Toothpaste, 1900-1945 -- Toothpaste, Advertising and marketing, 1900-1945 -- Toothpaste, Advertising challenged, 1900-1945 -- Toothpaste, 1946-1960 -- Toothpaste, Advertising and marketing, 1946-1960 -- Toothpaste, Advertising challenged, 1946-1960 -- Toothbrushes, 1946-2008 -- Electric toothbrushes, 1940s-2008 -- Crest toothpaste, 1960-2008 -- Toothpaste, New wonders, 1960-2008 -- Toothpaste, General, 1960-2008 -- Toothpaste, Advertising and marketing, 1960-2008 -- Conclusion. | |
| 520 | |a "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher. | ||
| 650 | 0 | |a Mouth |x Care and hygiene |z United States |x History | |
| 650 | 0 | |a Toothpastes |z United States |x History. | |
| 650 | 0 | |a Toothbrushes |z United States |x History. | |
| 650 | 0 | |a Advertising |x Toothpaste |z United States. | |
| 650 | 0 | |a Advertising |x Dental instruments and apparatus |z United States. | |
| 650 | 2 | |a Advertising | |
| 650 | 2 | |a Dental Instruments | |
| 650 | 2 | |a Oral Hygiene |x history | |
| 650 | 2 | |a Toothpastes |x history | |
| 651 | 2 | |a United States | |
| 999 | 1 | 0 | |i 41f3f034-4156-4abb-b06d-635635b78ded |l 990072340100104270 |s US-MNBEMS |m america_brushes_upuse_and_marketing_of_toothpaste_and_toothbrushes_in______2010_______mcfara________________________________________segrave__kerry_____________________p |
| 999 | 1 | 0 | |i 41f3f034-4156-4abb-b06d-635635b78ded |l 990071663490104285 |s US-MNSPMSU |m america_brushes_upuse_and_marketing_of_toothpaste_and_toothbrushes_in______2010_______mcfara________________________________________segrave__kerry_____________________p |
| 999 | 1 | 0 | |i 41f3f034-4156-4abb-b06d-635635b78ded |l 9937046100001701 |s US-MNU |m america_brushes_upuse_and_marketing_of_toothpaste_and_toothbrushes_in______2010_______mcfara________________________________________segrave__kerry_____________________p |
| 999 | 1 | 1 | |l 990072340100104270 |s ISIL:US-MNBEMS |i Bemidji State University |t BKS |a GEN02 |c RK61 .S44 2010 |b 30105005986808 |x BOOK |y 2342831060004270 |p LOANABLE |
| 999 | 1 | 1 | |l 990071663490104285 |s ISIL:US-MNSPMSU |i Metropolitan State University |t BKS |a GEN |c RK61 .S44 2010 |b 30112000836657 |x BOOK |y 2323568750004285 |p LOANABLE |
| 999 | 1 | 1 | |l 9937046100001701 |s ISIL:US-MNU |i University of Minnesota |t BKS |a TBIOMGENS |c WU113 S455a 2010 |d NLM |b 31951D029415932 |x BOOK |y 23411439840001701 |p LOANABLE |