Visual communication : from theory to practice /
"Visual communication places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real-world practice of graphic design, helping students to devel...
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| Format: | Book |
| Language: | English |
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London :
Fairchild Books, Bloomsbury,
©2006.
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Table of Contents:
- The theory foreword: Isn't design simply all about 'the visual'?
- The practice foreword
- Communication : The theory introduction: Even natural processes have explanations
- Communication as a process : Three types of communication problem ; Client, designer and audience ; Describing audiences ; Noise, redundancy and entropy
- Semiotics : The problem with the process model ; Semiotics in practice ; Semiotics in theory ; Polysemy ; The death of the author
- All design is political, part one : Ideology: them and us
- Afterword: No more rules?
- The practice introduction : The practitioners
- Neville Brody
- Michael Bierut
- Culture : The theory introduction : Everyday visual communication
- What is culture? : Critiques of mass culture ; Designing desire:how advertisers use signs ; Mass culture and meaning
- All design is political, part two : Hegemony ; Cultural consumption: as visual communication
- Style and identity : THe home front ; The wardrobe
- Afterword: "Meaningful' is not the same as 'full of meaning'
- The practice introduction : The practitioners : Joan Farrer ; Shin Azumi and Tomoko Azumi
- Conflict : The theory introduction: Form versus function: styling as communication
- All design is political, part three : Design for the real world ; The political economy of sings
- The political designer : Culture jamming ; Commercial reality
- Design under threat? : We're all designers now! ; The Mac generation ; Nor more rules ; The field of cultural production ; Is design art? ; Circular logic
- Afterword: Beneath the surface ; The practice introduction : The practitioners
- Erik Spiekermann
- Emmi Salonen.