I want it now : navigating childhood in a materialistic world /

In her exploration of consumerism and kids, Donna Bee-Gates helps us all understand how a culture of instant gratification influences spending habits and erodes self-worth. She argues that placating kids with material rewards is detrimental to social and psychological development. Similarly, she rev...

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Bibliographic Details
Main Author: Bee-Gates, Donna
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2007.
Edition:1st ed.
Subjects:
Description
Summary:In her exploration of consumerism and kids, Donna Bee-Gates helps us all understand how a culture of instant gratification influences spending habits and erodes self-worth. She argues that placating kids with material rewards is detrimental to social and psychological development. Similarly, she reveals that kids often seek out material goods as emotional compensation and fall prey to corporate strategies that lure them in as loyal consumers at an early age. Bee-Gates brings together cutting-edge research and interviews to show that a healthy childhood sometimes means a simpler one - a childhood that values good communication and interaction with peers and family. -- BOOK JACKET.
Physical Description:245 pages ; 22 cm
Bibliography:Includes bibliographical references (pages 221-239) and index.
ISBN:1403973261
9781403973269
0230602533
9780230602533