History and future of mass media : an integrated perspective /
"For more than a century neo-Marxist scholars have argued that mass media corporations are more interested in maximizing profits than in producing content that facilitates meaningful social change - especially change that benefits the poor and disadvantaged groups. The History and Future of Mas...
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| Format: | Book |
| Language: | English |
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Cresskill, N.J. :
Hampton Press,
©2007.
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| Series: | Hampton Press communication series. Mass communications and journalism
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| Subjects: |
Table of Contents:
- The printing press and the information revolution
- Early history of North American printing
- The partisan and penny presses
- Media barons and the corporate newspaper
- Structure of modern newspapers
- Role and function of modern newspapers
- Books, ideas and social change
- Magazines and communities of special interest
- Motion pictures and morality tales
- Radio, recordings, love and politics
- Television as the great entertainer
- The Internet and mass communication for everyone
- How critics envision the future of mass media
- Will the critics' predictions come true?
- Who will control media of the future?
- Whose interest will media of the future serve?
- Seven trends for mass media in the 21st century.