History and future of mass media : an integrated perspective /
"For more than a century neo-Marxist scholars have argued that mass media corporations are more interested in maximizing profits than in producing content that facilitates meaningful social change - especially change that benefits the poor and disadvantaged groups. The History and Future of Mas...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cresskill, N.J. :
Hampton Press,
©2007.
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| Series: | Hampton Press communication series. Mass communications and journalism
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| Subjects: |
MARC
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| 020 | |a 1572738065 |q (hbk. ; |q alk. paper) | ||
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| 100 | 1 | |a Demers, David, |d 1953- | |
| 245 | 1 | 0 | |a History and future of mass media : |b an integrated perspective / |c David Demers. |
| 260 | |a Cresskill, N.J. : |b Hampton Press, |c ©2007. | ||
| 300 | |a xi, 366 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a The Hampton Press communication series. Mass communication and journalism | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The printing press and the information revolution -- Early history of North American printing -- The partisan and penny presses -- Media barons and the corporate newspaper -- Structure of modern newspapers -- Role and function of modern newspapers -- Books, ideas and social change -- Magazines and communities of special interest -- Motion pictures and morality tales -- Radio, recordings, love and politics -- Television as the great entertainer -- The Internet and mass communication for everyone -- How critics envision the future of mass media -- Will the critics' predictions come true? -- Who will control media of the future? -- Whose interest will media of the future serve? -- Seven trends for mass media in the 21st century. | |
| 520 | 1 | |a "For more than a century neo-Marxist scholars have argued that mass media corporations are more interested in maximizing profits than in producing content that facilitates meaningful social change - especially change that benefits the poor and disadvantaged groups. The History and Future of Mass Media argues that the neo-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, historical evidence and comparative empirical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized." This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism."--Jacket. | |
| 650 | 0 | |a Mass media |x History. | |
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