Fundraising on the Internet : the e-PhilanthropyFoundation.org's guide to success online /
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
©2002.
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| Edition: | 2nd ed. |
| Series: | Jossey-Bass nonprofit and public management series
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| Subjects: |
Table of Contents:
- Preface. The Internet evolution : online fundraising works / Paulette V. Maehara
- Introduction. Five years of online fundraising / Nick Allen
- 1. Building trust online / Ted Hart and Michael Johnston
- 2. The ethics of online fundraising / Lisa Aramony
- 3. The emerging gold standard of integrated fundraising / Mal Warwick
- 4. Promoting your organization online / Michael Cervino
- 5. Evaluating online fundraising success / Michael Johnston
- 6. Regulating online fundraising / Michael Johnston
- 7. Recruiting new donors online / Nick Allen
- 8. Renewing donors online / Brian Murrow
- 9. E-mail campaigns and e-newsletters / Tom Watson
- 10. Managing special events online / Aleta Jeffress and Phil Richmond
- 11. Donor-advised funds online / Eric Lee Smith
- 12. Online strategies for foundations and grantseekers / Martin Schneiderman
- 13. Using the Internet for planned giving / Lee Hoffman and Ted Hart
- 14. Electronic prospect research / Jim McGee and Ted Hart
- 15. Recruiting, retaining, and organizing volunteers online / John Parke and Ted Hart
- 16. Raising money online for multilevel organizations / Alison Li
- 17. Managing donor data online / Jay B. Love
- 18. ePhilanthropy and donor management systems / Shaun Sullivan
- 19. Faster, cheaper, better : Internet outsourcing to boost your online presence / George Irish and Ken Weber
- 20. Web site content : keep them coming back / Laura Kujawski
- 21. Dos and don'ts of web design / Shirley Sexton and Steve Love
- 22. Viral marketing / Eric Lee Smith
- 23. How nonprofits can harness technology to build one-to-one relationships / Shirley Sexton
- 24. New paths to giving through charity portals / George Irish
- 25. Building your base through advocacy campaigns / Michael Stein
- Case studies. 1. Comic relief : red nose day / Graham Francis ; 2. Harvard and Wake Forest universities / Todd Cohen ; 3. The Heifer Project International / Commerce One ; 4. Stanford University / Jerold Pearson
- Resources. A. ePhilanthropy code of ethical online philanthropic practices / ePhilanthropyFoundation.org ; B. Ten rules of ePhilanthropy every nonprofit should know / ePhilanthropyFoundation.org ; C. Web hosting / Ken Weber and George Irish ; D. Tips for creating effective vendor contracts / Ken Weber and George Irish ; E. APRA code of ethics / Association of Professional Research for Advancement ; F. Using e-mail effectively / ePhilanthropyFoundation.org ; G. The Gilbert e-mail manifesto / Michael Gilbert.