Innovations in sustainability : fuel and food /

"To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obst...

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Bibliographic Details
Main Author: Marcus, Alfred A. (Alfred Allen), 1950- (Author)
Format: Book
Language:English
Published: Cambridge, United Kingdom : Cambridge University Press, 2015.
Series:Organizations and the natural environment.
Subjects:
Table of Contents:
  • Introduction: the path to sustainability. I. Funding sustainable startups. Leaders of the pack: Khosla Ventures and KPCB
  • Scaling up: Intel Capital and Google Ventures
  • II. Business models. Follow the sun: First Solar and Suntech
  • Making a revolution: Tesla and Better Place
  • III. The macroenvironment and industry context. Ticket to ride: Toyota and General Motors
  • Blowing in the wind: Vestas and General Electric
  • IV. Finding customers. Carrying that weight: General Mills and Kellogg's
  • Bridge over troubled waters: Pepsi and Coca-Cola
  • V. Competition between mission and non-mission based business. Consensus capitalism: Whole Foods and Walmart
  • Sustainability's next frontier: DuPont and Monsanto
  • Concluding observations: the journey continues.