Innovations in sustainability : fuel and food /
"To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obst...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, United Kingdom :
Cambridge University Press,
2015.
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| Series: | Organizations and the natural environment.
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| Subjects: |
| Summary: | "To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate..."--Page 4 of cover. |
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| Physical Description: | xvii, 363 pages ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781107072794 1107072794 9781107421110 110742111X |