The world made meme : public conversations and participatory media /
"Internet memes--digital snippets that can make a joke, make a point, or make a connection -- are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interru...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
The MIT Press,
[2018]
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| Series: | Information society series
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| Subjects: |
Table of Contents:
- Introduction: the rise of mimetic media
- Part 1: Media made mimetic
- Logics: the fundamentals of memetic participation
- Grammar: structures for making statements and making do
- Vernacular: everyday expression in the memetic lingua franca
- Part 2: Memetic public participation
- Antagonism: race, gender, and counterpublic contestation
- Voice: pop and populism in public commentary
- Conversation: cultural participation and the culture industries
- Conclusion: the world made meme
- Appendix: methods and ethics.