A practical guide to enrollment and retention management in higher education /

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Bibliographic Details
Main Author: Dennis, Marguerite J., 1946-
Format: Book
Language:English
Published: Westport, Conn. : Bergin & Garvey, 1998.
Subjects:

MARC

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245 1 2 |a A practical guide to enrollment and retention management in higher education /  |c Marguerite J. Dennis. 
260 |a Westport, Conn. :  |b Bergin & Garvey,  |c 1998. 
300 |a xi, 139 p. ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (p. [129]-134) and index. 
505 0 |a What is enrollment management? -- Who is an enrollment manager? -- The future of enrollment management -- Marketing -- Telecounseling: pick up the phone -- Publications -- Advertising -- The role of faculty in enrollment and retention management -- Financial aid -- Retention management -- Outcomes -- Evaluation -- Success and failure -- Change: our constant companion -- Conclusion. 
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650 0 |a College attendance  |z United States. 
650 0 |a College dropouts  |z United States  |x Prevention. 
650 0 |a College students  |x Recruiting  |z United States. 
650 0 |a Universities and colleges  |x Public relations  |z United States. 
650 7 |a College attendance.  |2 fast  |0 (OCoLC)fst00867707 
650 7 |a College dropouts  |x Prevention.  |2 fast  |0 (OCoLC)fst00867771 
650 7 |a College students  |x Recruiting.  |2 fast  |0 (OCoLC)fst00868038 
650 7 |a Universities and colleges  |x Public relations.  |2 fast  |0 (OCoLC)fst01161846 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
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