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|a McArthur, Nancy.
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|a How to do theatre publicity /
|c by Nancy McArthur.
|
| 260 |
|
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|a Berea, Ohio :
|b Good Ideas Co.,
|c ©1978.
|
| 300 |
|
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|a 247 pages ;
|c 28 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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|a unmediated
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|a volume
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| 500 |
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|a Cover title.
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|a Who goes to plays? -- Theatre publicity and the people who do it -- What are you trying to do? -- Your publicity responsibilities -- Daily newspapers -- Reviewers and what to do with them -- Weekly newspapers -- Radio -- Television -- Miscellaneous other media and means -- Gathering your news materials -- News releases -- Photographs -- Arranging and handling interviews -- Planning your work long range and day to day -- Posters -- Distributing posters and other printed matter -- Window displays -- Publicity on your theatre premises -- Speakers and other programs for groups -- Direct mail -- How to work with printers -- Help! (and how to get it) -- The use and abuse of free tickets -- How to get a head start on next season and leave a useful record of this season -- Working with stars -- Union rules affecting publicity in professional theatres -- Press manuals and press kits -- Appendix: examples of news releases and public service announcements.
|
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|a miscellanies.
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|a Trivia and miscellanea
|2 fast
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| 655 |
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|a Trivia and miscellanea.
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|a How to do theatre publicity (Text)
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