Case studies in sport marketing /
Saved in:
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Morgantown, WV :
Fitness Information Technology, Inc.,
©2003.
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| Series: | Sport management library
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| Subjects: |
Table of Contents:
- The sport performance industry segment. Cases: Every game's a big event ; the Toledo Mud Hens Baseball Club / Jacquelyn Cuneen. Gender equity achieved through strategic marketing / Richard L. Irwin. Marketing a basketball tournament / Wayne Blann. Colorado Xplosion of the American Basketball League / Dianna P. Gray. Filling your football facility with fans-- 17,000 or bust! / Dianna P. Gray
- The sport production industry segment. Cases: Modern turn for a traditional product ; Cygnet Turf & Equipment / Jacquelyn Cuneen ; Northern Lights, Inc. / David Stotlar. Big Mountain Corporation / David Stotlar. Football helmets and the concussion dilemma / Wayne Blann. Adidas ; making a comeback / Dianna P. Gray
- The sport promotion industry segment. Cases: The sinking of the America's Cup / David Stotlar. National Express, Inc
- assessing sport sponsssorship effectiveness / Richard L. Irwin. Starting a sport marketing firm / Wayne Blann. Call your own game ; TRZ Sports Services, Inc. / Jacquelyn Cuneen. Catch that championship fever! / Richard L. Irwin.