Theory of the gimmick : aesthetic judgment and capitalist form /

"The gimmick lies latent in every made thing in capitalism, from the banana slicer to the cryptocurrency derivative to the readymade artwork that interprets itself. It includes both the painstakingly devised and the gratuitously disposable. It is what we call things when uncertain if they are o...

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Bibliographic Details
Main Author: Ngai, Sianne (Author)
Format: Book
Language:English
Published: Cambridge, Massachusetts : The Belknap Press of Harvard University Press, 2020.
Subjects:
Table of Contents:
  • Theory of the gimmick
  • Transparency and magic in the gimmick as technique
  • Readymade ideas
  • It follows, or financial imps
  • Visceral abstractions
  • Rødland's gimmick
  • The color of value: Stan Douglas's Suspiria
  • Henry James's "same secret principle".