Marketing without advertising /
Creative strategies for small business success.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Berkeley, CA :
Nolo Press,
©1986
|
| Edition: | 1st ed. |
| Subjects: |
MARC
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| 090 | |a HF5415.13 |b .P55 1986 |9 LOCAL | ||
| 100 | 1 | |a Phillips, Michael, |d 1938- | |
| 245 | 1 | 0 | |a Marketing without advertising / |c by Michael Phillips & Salli Rasberry ; edited by Mary Randolph ; illustrated by Linda Allison. |
| 250 | |a 1st ed. | ||
| 260 | |a Berkeley, CA : |b Nolo Press, |c ©1986 |g (1987 printing) | ||
| 300 | |a 1 volume (various pagings) : |b illustrations ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a Creative strategies for small business success. | ||
| 505 | 0 | 0 | |t Advertising: the last choice in marketing -- |t Personal recommendation: the first choice in marketing -- |t The physical appearance of your business -- |t Pricing -- |t How your treatment of the people around you affects customer trust -- |t Openness -- the basis of trust -- |t Deciding how to educate potential customers -- |t How to let customers know your business is excellent -- |t Helping customers find you -- |t Customer recourse -- |t Designing and implementing your marketing plan. |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Small business |x Management. | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Small business |x Management. |2 fast |0 (OCoLC)fst01121306 | |
| 650 | 7 | |a Klein- und Mittelbetrieb |2 gnd | |
| 650 | 0 | 7 | |a Marketing. |2 swd |
| 700 | 1 | |a Rasberry, Salli. | |
| 700 | 1 | |a Randolph, Mary. | |
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