The media's influence on what we buy

The media's influence on what we buy /

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Philosophers, communication professors and advertising executives discuss various aspects of the media's influence on consumer behavior.

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Bibliographic Details
Corporate Authors: Cambridge Educational (Firm), Radish Creative Group
Other Authors: Weber, Amy (Director, Screenwriter, Narrator), Gold, Gayle Friedman (Producer, Screenwriter), Pulice, Gene, Gerbner, George, Hall, John C., Knight, Chalmers, DeCroix, Rick, Copacia, Tim, Squires, Catherine R., 1972-, Mannarino, Melanie
Format: DVD
Language:English
Published: Lawrenceville, NJ : Cambridge Educational, [2004]
Series:Media interrupted
Subjects:
Marketing research > United States
Consumer behavior > United States
Advertising > Psychological aspects
Capitalism and mass media > United States.
Mass media > United States > Influence
Mass media and culture > United States
Capitalism and mass media
Consumer behavior
Marketing research
Mass media and culture
Mass media > Influence
United States
Documentaries and Factual Films.
Documentary films
Documentaires.

MARC

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246 1 |i Container title:  |a Why we buy what we buy 
260 |a Lawrenceville, NJ :  |b Cambridge Educational,  |c [2004] 
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490 1 |a Media interrupted: the dissection of media in American culture 
538 |a DVD-R; this disc is a recorded DVD and may not play on all DVD players or drives. 
511 0 |a Narrator, Amy S. Weber ; announcer, Gene Pulice ; participants, John C. Hall, George Gerbner, Chalmers Knight, Rick DeCroix, Tim Copacia, Catherine Squires, Melanie Mannarino. 
508 |a Editor, Judy Gonska. 
500 |a Originally produced in 2001. 
520 |a Philosophers, communication professors and advertising executives discuss various aspects of the media's influence on consumer behavior. 
505 0 |a Advertising defined -- Power and persuasion -- The celebrity influence -- Beyond advertising -- Becoming a wise consumer. 
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650 0 |a Consumer behavior  |z United States 
650 0 |a Advertising  |x Psychological aspects 
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700 1 |a Hall, John C. 
700 1 |a Knight, Chalmers 
700 1 |a DeCroix, Rick 
700 1 |a Copacia, Tim 
700 1 |a Squires, Catherine R.,  |d 1972- 
700 1 |a Mannarino, Melanie 
710 2 |a Cambridge Educational (Firm) 
710 2 |a Radish Creative Group 
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