Marketing analytics : data-driven techniques with Microsoft Excel /
"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written b...
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| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, IN :
John Wiley & Sons,
[2014]
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