The whole enchilada : Hispanic marketing 101

The whole enchilada : Hispanic marketing 101 /

The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.

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Bibliographic Details
Main Author: Faura, Juan
Format: Book
Language:English
Published: Ithaca, N.Y. : Paramount Marketing Pub., ©2004.
Edition:[Rev. ed.].
Subjects:
Hispanic American consumers.
Marketing > Hispanic Americans.
Selling > Hispanic Americans.
Advertising > Hispanic Americans.
Marketing.
Selling.
Marketing
Advertising
Consommateurs américains d'origine latino-américaine.
Vente.
Publicité.
Marketing > Américains d'origine latino-américaine.
Vente > Américains d'origine latino-américaine.
marketing.
selling.
advertising.
Table of Contents:
  • The eight laws of the Hispanic universe
  • How the Hispanic market is changing
  • Why the Hispanic market?
  • Getting started
  • Mucho Gusto! It's a pleasure to meet you
  • Spanish, English, or in-between
  • Acculturation, assimilation and other cool buzzwords
  • All the flavors: Mexicans, Puerto Ricans, Dominicans, Cubans
  • But I don't speak Spanish!
  • Where we come from and how it affects our outlook
  • Getting help
  • Media resources
  • The top 30 markets
  • Hispanic youth
  • The other half and hidden treasure
  • So here we are
  • Case study: a voice from the trenches.

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