The whole enchilada : Hispanic marketing 101 /
The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Ithaca, N.Y. :
Paramount Marketing Pub.,
©2004.
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| Edition: | [Rev. ed.]. |
| Subjects: |
MARC
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| 100 | 1 | |a Faura, Juan. | |
| 245 | 1 | 4 | |a The whole enchilada : |b Hispanic marketing 101 / |c Juan Faura. |
| 246 | 3 | 0 | |a Hispanic marketing 101 |
| 250 | |a [Rev. ed.]. | ||
| 260 | |a Ithaca, N.Y. : |b Paramount Marketing Pub., |c ©2004. | ||
| 300 | |a 144 pages ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 505 | 0 | |a The eight laws of the Hispanic universe -- How the Hispanic market is changing -- Why the Hispanic market? -- Getting started -- Mucho Gusto! It's a pleasure to meet you -- Spanish, English, or in-between -- Acculturation, assimilation and other cool buzzwords -- All the flavors: Mexicans, Puerto Ricans, Dominicans, Cubans -- But I don't speak Spanish! -- Where we come from and how it affects our outlook -- Getting help -- Media resources -- The top 30 markets -- Hispanic youth -- The other half and hidden treasure -- So here we are -- Case study: a voice from the trenches. | |
| 504 | |a Includes bibliographical references (p.135) and index. | ||
| 520 | |a The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view. | ||
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