The whole enchilada : Hispanic marketing 101

The whole enchilada : Hispanic marketing 101 /

The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.

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Bibliographic Details
Main Author: Faura, Juan
Format: Book
Language:English
Published: Ithaca, N.Y. : Paramount Marketing Pub., ©2004.
Edition:[Rev. ed.].
Subjects:
Hispanic American consumers.
Marketing > Hispanic Americans.
Selling > Hispanic Americans.
Advertising > Hispanic Americans.
Marketing.
Selling.
Marketing
Advertising
Consommateurs américains d'origine latino-américaine.
Vente.
Publicité.
Marketing > Américains d'origine latino-américaine.
Vente > Américains d'origine latino-américaine.
marketing.
selling.
advertising.
Description
Summary:The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.
Physical Description:144 pages ; 23 cm
Bibliography:Includes bibliographical references (p.135) and index.
ISBN:0972529055
9780972529051

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