Start & run your own record label : winning marketing strategies for today's music industry /
Daylle Deanna Schwartz offers guidance on starting and independent record label, discussing industry changes and opportunities for artists in the twenty-first century, and providing tips and advice on physical distribution, publicity, marketing, promotion, and related topics.
Saved in:
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Billboard Books,
2009.
|
Edition: | 3rd ed., Fully updated and expanded ed. |
Subjects: |
MARC
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245 | 1 | 0 | |a Start & run your own record label : |b winning marketing strategies for today's music industry / |c Daylle Deanna Schwartz. |
246 | 3 | |a Start and run your own record label | |
250 | |a 3rd ed., Fully updated and expanded ed. | ||
260 | |a New York : |b Billboard Books, |c 2009. | ||
300 | |a xvii, 334 pages : |b illustrations ; |c 23 cm | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a unmediated |b n |2 rdamedia | ||
338 | |a volume |b nc |2 rdacarrier | ||
500 | |a Includes index. | ||
505 | 0 | |a Deciding to start a record label -- Setting up your record label -- Road warriors: sucessful indie labels -- Financing your business -- The nuts and bolts of keeping your label solvent -- Getting your legal affairs in order -- Copyright and publishing decisions -- Signing artists to your label -- Creating your product -- The manufacturing process -- How record distributors operate -- Creating a marketing plan -- Getting product into stores -- The international market -- Marketing and promoting outside the box -- Getting publicity for your product -- Getting radio play -- Getting retail and club promotion -- Joining the digital revolution -- Digital income streams -- Effective digital marketing -- Some advice from the pros. | |
520 | |a Daylle Deanna Schwartz offers guidance on starting and independent record label, discussing industry changes and opportunities for artists in the twenty-first century, and providing tips and advice on physical distribution, publicity, marketing, promotion, and related topics. | ||
650 | 0 | |a Sound recording industry |x Vocational guidance |z United States. | |
650 | 0 | |a Popular music |x Vocational guidance |z United States. | |
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650 | 7 | |a Sound recording industry |x Vocational guidance. |2 fast |0 (OCoLC)fst01127031 | |
651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
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