Start & run your own record label : winning marketing strategies for today's music industry /

Daylle Deanna Schwartz offers guidance on starting and independent record label, discussing industry changes and opportunities for artists in the twenty-first century, and providing tips and advice on physical distribution, publicity, marketing, promotion, and related topics.

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Bibliographic Details
Main Author: Schwartz, Daylle Deanna
Format: Book
Language:English
Published: New York : Billboard Books, 2009.
Edition:3rd ed., Fully updated and expanded ed.
Subjects:

MARC

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245 1 0 |a Start & run your own record label :  |b winning marketing strategies for today's music industry /  |c Daylle Deanna Schwartz. 
246 3 |a Start and run your own record label 
250 |a 3rd ed., Fully updated and expanded ed. 
260 |a New York :  |b Billboard Books,  |c 2009. 
300 |a xvii, 334 pages :  |b illustrations ;  |c 23 cm 
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500 |a Includes index. 
505 0 |a Deciding to start a record label -- Setting up your record label -- Road warriors: sucessful indie labels -- Financing your business -- The nuts and bolts of keeping your label solvent -- Getting your legal affairs in order -- Copyright and publishing decisions -- Signing artists to your label -- Creating your product -- The manufacturing process -- How record distributors operate -- Creating a marketing plan -- Getting product into stores -- The international market -- Marketing and promoting outside the box -- Getting publicity for your product -- Getting radio play -- Getting retail and club promotion -- Joining the digital revolution -- Digital income streams -- Effective digital marketing -- Some advice from the pros. 
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