The Devil's playbook : big tabacco, juul, and the addition of a new generation /
"Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry'...
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Format: | Book |
Language: | English |
Published: |
New York :
Crown,
[2021]
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Edition: | First edition. |
Subjects: |