Business builders in broadcasting /
First through radio and later television, the men and women whose stories are told here, created a wealth out of thin air. They combined technological advances with a sense of knowing what the public wanted to hear and watch.
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| Format: | Book |
| Language: | English |
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Minneapolis, MN :
Oliver Press,
c2005.
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| Series: | Business builders.
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Table of Contents:
- David Sarnoff : the NBC founder and his vision
- William Paley : the master salesman at CBS
- Gerald Levin : HBO: the first cable channel
- Ted Turner : creator of CNN
- Rupert Murdoch : builder of the news corporation
- Catherine Hughes : Radio One: voice of the Black community
- Judy McGrath : MTV and teenage culture.