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|a Shea, Daniel M.
|
| 245 |
1 |
0 |
|a Campaign craft :
|b the strategies, tactics, and art of political campaign management /
|c Daniel M. Shea and Michael John Burton.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Westport, Conn. :
|b Praeger Publishers,
|c 2006.
|
| 300 |
|
|
|a xvi, 235 pages :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Praeger series in political communication,
|x 1062-5623
|
| 504 |
|
|
|a Includes bibliographical references (pages 213-224) and index.
|
| 505 |
0 |
0 |
|t Series foreword --
|t Acknowledgments --
|t List of figures and tables --
|g 1.
|t Introduction : Consultant-centered campaigns --
|g 2.
|t The campaign plan --
|g pt. 1.
|t The lay of the land : understanding the campaign context --
|g 3.
|t The context of the race --
|g 4.
|t Demographic research : the theory of aggregate inference --
|g 5.
|t Candidate and opposition profiles : looking at the record --
|g pt. 2.
|t Strategic thinking --
|g 6.
|t Prior electoral targeting --
|g 7.
|t Polling : the focus of strategic vision --
|g 8.
|t General strategy --
|g pt. 3.
|t Voter contact techniques --
|g 9.
|t Fundraising strategy and tactics --
|g 10.
|t Strategic communications --
|g 11.
|t News coverage --
|g 12.
|t Returning to the grassroots --
|g 13.
|t Conclusion : The future of political campaign organization --
|t References --
|t Index.
|
| 650 |
|
0 |
|a Campaign management
|z United States.
|
| 650 |
|
6 |
|a Campagnes électorales
|0 (CaQQLa)201-0345340
|x Gestion
|0 (CaQQLa)201-0345340
|z États-Unis.
|0 (CaQQLa)201-0407727
|
| 650 |
|
7 |
|a Campaign management.
|2 fast
|0 (OCoLC)fst00844867
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|
| 650 |
1 |
7 |
|a Politieke communicatie.
|2 gtt
|
| 650 |
1 |
7 |
|a Verkiezingscampagnes.
|2 gtt
|
| 651 |
|
7 |
|a Verenigde Staten.
|2 gtt
|
| 650 |
|
7 |
|a Campaign management
|z United States.
|2 nli
|
| 700 |
1 |
|
|a Burton, Michael John.
|
| 830 |
|
0 |
|a Praeger series in political communication
|x 1062-5623
|
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