Marketing management : a planning approach /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley Pub. Co.,
©1978.
|
| Series: | Addison-Wesley series in marketing
|
| Subjects: |
| Physical Description: | xxviii, 576 pages : illustrations ; 25 cm |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0201030578 |