Entrepreneurial small business

Entrepreneurial small business /

Show other versions (1)

See:

Saved in:
Bibliographic Details
Main Author: Katz, Jerome A.
Other Authors: Green, Richard P.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, ©2007.
Subjects:
Small business > Management > Textbooks.
New business enterprises > Management > Textbooks.
Entrepreneurship > Textbooks.
Table of Contents:
  • Small business : its opportunities and rewards
  • Small business ethics : a key to long-term success
  • Small business entrepreneurs : characteristics and competencies
  • Small business ideas : creativity, opportunity, and feasibility
  • Small business entry : paths to part-time entrepreneurship
  • Small business entry : paths to full-time entrepreneurship
  • Small business strategies : imitation with a twist
  • Business plans : seeing audiences and your business clearly
  • Small business marketing : product and pricing strategies
  • Small business promotion : capturing the eyes of your market
  • Small business distribution and location
  • Marketing plans : saying how you'll get sales
  • Small business accounting : projecting and evaluating performance
  • Cash : lifeblood of the business
  • Small business finance : using equity, debt, and gifts
  • Small business protection : risk management and insurance
  • Assets : inventory and operations management
  • Legal issues : recognizing your small business needs
  • Human resource management : small business considerations
  • Achieving success in the small business.
  • Appendix A. Consulting to small business : SBI and beyond
  • Appendix B. SIFE
  • Appendix C. A marketing plan, "Asian Eden," a boba/snack bar in Folsom, California
  • Appendix D. Short business plan, Emergency Bridal LLC
  • Appendix E. Full business plan, Blue Water Boatworks, Inc.
  • Case 1. Brothers going separate ways or not?
  • Case 2. G & R Garden Center : lawn care services division
  • Case 3. Real estate millionaires of Memphis
  • Case 4. Big business in a small rural city
  • Case 5. The ambitious college kid who just can't wait
  • Case 6. The Grande General Store, Est. 1948 : it's time to sell
  • Case 7. The computer guru : a one-man show or an empire?
  • Case 8. The Old Timer's Woodstove Shop
  • Case 9. The House of Wine : grand opening
  • Case 10. Saunders and Company, Inc., an international entrepreneurial enterprise
  • Case 11. S & Z East Coast Importers
  • Case 12. The Wallingford Bowling Center
  • Case 13. Parker Mountain Products, Inc.
  • Case 14. Nate Mower & Son : residential plumber(s)
  • Case 15. The landlords : investments in commercial real estate
  • Case 16. Richard Harris and Harris Homes LLC
  • Case 17. The House of Wine (revisited)
  • Case 18. Eli Associates : professional writers, speakers, consultants
  • Case 19. Wayne Manor Comix
  • Case 20. The daughter of the immigrant.

Similar Items