Entrepreneurial small business /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
©2007.
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| Subjects: |
MARC
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| 020 | |a 9780072967982 (alk. paper) | ||
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| 082 | 0 | 0 | |a 658.02/2 |2 22 |
| 100 | 1 | |a Katz, Jerome A. | |
| 245 | 1 | 0 | |a Entrepreneurial small business / |c Jerome A. Katz, Richard P. Green. |
| 246 | 1 | 8 | |a ESB : |b entrepreneurial small business |
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c ©2007. | ||
| 300 | |a xxxix, 595 pages, 175 unnumbered pages : |b illustrations (chiefly color) ; |c 29 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages [128]-[150] (3rd group)) and indexes. | ||
| 505 | 0 | |a Small business : its opportunities and rewards -- Small business ethics : a key to long-term success -- Small business entrepreneurs : characteristics and competencies -- Small business ideas : creativity, opportunity, and feasibility -- Small business entry : paths to part-time entrepreneurship -- Small business entry : paths to full-time entrepreneurship -- Small business strategies : imitation with a twist -- Business plans : seeing audiences and your business clearly -- Small business marketing : product and pricing strategies -- Small business promotion : capturing the eyes of your market -- Small business distribution and location -- Marketing plans : saying how you'll get sales -- Small business accounting : projecting and evaluating performance -- Cash : lifeblood of the business -- Small business finance : using equity, debt, and gifts -- Small business protection : risk management and insurance -- Assets : inventory and operations management -- Legal issues : recognizing your small business needs -- Human resource management : small business considerations -- Achieving success in the small business. | |
| 505 | 0 | |a Appendix A. Consulting to small business : SBI and beyond -- Appendix B. SIFE -- Appendix C. A marketing plan, "Asian Eden," a boba/snack bar in Folsom, California -- Appendix D. Short business plan, Emergency Bridal LLC -- Appendix E. Full business plan, Blue Water Boatworks, Inc. -- Case 1. Brothers going separate ways or not? -- Case 2. G & R Garden Center : lawn care services division -- Case 3. Real estate millionaires of Memphis -- Case 4. Big business in a small rural city -- Case 5. The ambitious college kid who just can't wait -- Case 6. The Grande General Store, Est. 1948 : it's time to sell -- Case 7. The computer guru : a one-man show or an empire? -- Case 8. The Old Timer's Woodstove Shop -- Case 9. The House of Wine : grand opening -- Case 10. Saunders and Company, Inc., an international entrepreneurial enterprise -- Case 11. S & Z East Coast Importers -- Case 12. The Wallingford Bowling Center -- Case 13. Parker Mountain Products, Inc. -- Case 14. Nate Mower & Son : residential plumber(s) -- Case 15. The landlords : investments in commercial real estate -- Case 16. Richard Harris and Harris Homes LLC -- Case 17. The House of Wine (revisited) -- Case 18. Eli Associates : professional writers, speakers, consultants -- Case 19. Wayne Manor Comix -- Case 20. The daughter of the immigrant. | |
| 520 | |a See: |u http://www.loc.gov/catdir/enhancements/fy0668/2005054393-d.html | ||
| 650 | 0 | |a Small business |x Management |v Textbooks. | |
| 650 | 0 | |a New business enterprises |x Management |v Textbooks. | |
| 650 | 0 | |a Entrepreneurship |v Textbooks. | |
| 700 | 1 | |a Green, Richard P. | |
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